In support of a new licensing partnership and brand transition between Clearlight Infrared™ and Jacuzzi, I oversaw all aspects of brand marketing requiring strategic planning, global management, business development, creative direction, and content execution. Creative assets included collateral, press releases, print advertising, trade show materials, social media, and video content. Plus, deployment of 50-100 monthly units of online content: paid search, organic display, social media, evergreen, and more.

 

The results were even more impressive:

 

•Championed year-over-year growth to 55% for five consecutive years.

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•Promoted a culture of continuous improvement, boosting sales revenue from $7M to $80M+ for the #1 infrared sauna company worldwide.

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•Built and launched new corporate website, elevating traffic from 70K to 120K+ unique visitors, resulting in increased leads for sales team.

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•Held accountability for managing $2M budget for the company's digital ad agency, controlling costs and coordinating key initiatives.