ABOUT

I have over 20 years of traditional, digital, and promotional marketing and advertising experience, with career stints at Ogilvy & Mather, Young & Rubicam, Grey Advertising, J. Walter Thompson, Think New Ideas, and TBWA’s Japanese affiliate K&L. My roles have ranged from Copywriter to Creative Director, in-house Global Marketing Director, as well as Brand Marketing Specialist. I have a proven track record building consumer product brands and orchestrating successful product launches for American Express, AT&T, Baccarat, Boston Scientific, GSK, Honda, IBM, Jacuzzi, Merrill Lynch, Nikon, Novartis, PacificSource Health Plans, Pfizer, Shionogi, Terumo, and Wells Fargo, in addition to working on several start-up ventures.
Expertise in:
> Brand Strategy
> Brand Messaging
> Advertising
> Business Development
> Multi-Channel Campaign Planning and Development
> Creative Direction
​> Copywriting
> Content Development and Management
> Blog Development
> PR Platforms
> Website Development
> UX/UI and Customer Journeys
> Influencer Marketing and Management
> Talent Acquisition and Management
> Email Campaign Messaging and Implementation
> CRM Implementation
> New Product Naming, Development and Introduction

