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ABOUT

I have over 20 years of traditional, digital, and promotional marketing and advertising experience, with career stints at Ogilvy & Mather, Young & Rubicam, Grey Advertising, J. Walter Thompson, Think New Ideas, and TBWA’s Japanese affiliate K&L. My roles have ranged from Copywriter to Creative Director, in-house Global Marketing Director, as well as Brand Marketing Specialist.  I have a proven track record building consumer product brands and orchestrating successful product launches for American Express, AT&T, Baccarat, Boston Scientific, GSK, Honda, IBM, Jacuzzi, Merrill Lynch, Nikon, Novartis, PacificSource Health Plans, Pfizer, Shionogi, Terumo, and Wells Fargo, in addition to working on several start-up ventures. 

Expertise in:

 

> Brand Strategy 

> Brand Messaging 

> Advertising

> Business Development

> Multi-Channel Campaign Planning and Development 

> Creative Direction 

​> Copywriting

> Content Development and Management 

> Blog Development  

> PR Platforms  

> Website Development 

> UX/UI and Customer Journeys 

> Influencer Marketing and Management 

> Talent Acquisition and Management 

> Email Campaign Messaging and Implementation 

> CRM Implementation 

> New Product Naming, Development and Introduction 

RESUME

Bruce Weinberg CV
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© 2023 by Bruce Weinberg

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