New strategy. New slogan. New website. New approach. Johnson Brothers Appliances has significantly enhanced its marketing efforts across both traditional and digital environments, creating a more consistent, recognizable, and effective brand presence throughout Central Oregon and across the state. By combining strategic broadcast, print, direct marketing, and community outreach with a growing digital presence, the company has strengthened its ability to reach customers at every stage of the purchasing journey.

 

As a third generation, legacy business founded in 1950, these efforts have solidified Johnson Brothers position as a trusted destination for premium appliances, expert guidance, and exceptional customer service.

​

Along with the new website, digital marketing has allowed the company to engage more directly with consumers, highlight leading appliance brands, promote special events and seasonal opportunities, and drive customers to both its showroom and online resources.

 

The impact of these efforts has been reflected in the company's performance, which has achieved two consecutive years of double-digit growth, demonstrating the effectiveness of its integrated marketing approach and the strength of its connection with customers.