Parsinen, Kaplan, Rosberg & Gotlieb (PKRG) is one of the pre-eminent law firms in Minneapolis. With over 30 attorneys and associates, the firm prides itself on being the best, not the biggest. Advertising was a giant step forward for the firm. This led to a unique marketing strategy which was to treat each of the primary practice areas as if they were individual businesses, focusing on the issues at hand. Beyond being just a name in the marketplace, the result was an award-winning campaign, a lot of new clients, and tons of “Super Lawyer” peer recognition.